by David Colarusso - January 17th, 2007
Can business succeed in selling pedagogical snake oil to schools with only an oblique reference to Gardener’s multiple intelligences, a pinch of technobabble, and a promised panacea? What is Brain Gym, and why is it “IN?”
Last week, a fellow teacher and good friend digitalkatie blogged and personally ranted to me about attending a two hour Brain Gym training session. Apparently, it’s all the rage, and she wanted a few exercises for her students. For those of you who don’t know, as I didn’t, Brain Gym is a trademarked set of physical motions, “exercises,” designed to promote academic achievement. Right away, flags started going up. Especially if you visit the Brain Gym UK website and start counting the miraculous claims and ® symbols–14 ® on the main page alone. Now I’m not against making money in education, and in the interest of full disclosure, I run a small educational information management company. However, there’s something a little too slick and too confident about their pitch when you consider it’s for pedagogy.